Content Plan for Savoryy Social Media Posts

Below is a detailed plan for a series of 5 social media posts highlighting Savoryy's multi-platform culinary experience. Each post focuses on a different aspect of the "Cultural Bites: Stories, Flavors, and Recipes from Around the World" theme, with platform-specific strategies and visual ideas included.

Post #1: Podcast Highlight – The Story Behind Moroccan Tagine

Platform: Instagram (Feed Post + Story)
Topic: A feature on Savoryy’s podcast episode about the cultural significance of Moroccan tagine.
Content Summary: The post will introduce the dish as a symbol of Moroccan hospitality and tradition, teasing the full story shared in the podcast. It will include a short anecdote from the episode, such as how spices like saffron and cinnamon became staples in Moroccan cuisine through ancient trade routes.
Image Idea: A beautifully styled photo of a traditional tagine dish served in an authentic clay pot, surrounded by spices like turmeric and cumin. For Stories, include behind-the-scenes clips from the podcast recording.
Hashtags & CTA: #CulturalBites #FoodStories #Savoryy | CTA: “Tap the link in bio to hear the full story!”

Post #2: Blog Feature – The Heartwarming Tale of Grandma’s Pierogi

Platform: Facebook (Longer Caption Post)
Topic: A blog post about a personal narrative exploring how pierogi became a family tradition for one contributor.
Content Summary: The caption will highlight how food connects generations, sharing an excerpt from the blog about how making pierogi with her grandmother taught her about love, patience, and Polish heritage. The post will encourage followers to share their own family food traditions in the comments.
Image Idea: A cozy, warm-toned photo of freshly made pierogi on a wooden table with flour dusting and rolling pins in view—evoking nostalgia and home cooking vibes.
Hashtags & CTA: #CulturalBites #SavoryyStories #FamilyRecipes | CTA: “What’s your favorite family food tradition? Tell us in the comments!”

Post #3: Recipe Video – How to Make Authentic Pad Thai

Platform: TikTok (Short-Form Video)
Topic: A quick recipe tutorial showcasing how to make authentic Pad Thai with tips on balancing sweet, sour, salty, and spicy flavors.
Content Summary: The video will include step-by-step visuals of ingredients being prepared (e.g., chopping peanuts, stir-frying noodles) with captions explaining each step. It will end with a plated dish and text inviting viewers to visit Savoryy’s blog for the full recipe breakdown.
Image/Video Idea: Vibrant clips showing bright ingredients like lime wedges, chili flakes, and fresh herbs being added to the dish in real time. Use upbeat music to keep it engaging.
Hashtags & CTA: #CulturalBites #SavoryyRecipes #PadThaiLove | CTA: “Follow for more cultural recipes!”

Post #4: Community Engagement – What’s Your Favorite Global Comfort Food?

Platform: Twitter (Thread)
Topic: A conversation starter asking followers to share their favorite comfort foods from around the world.
Content Summary: The first tweet will pose the question: “What’s your ultimate global comfort food? Is it Japan’s ramen? Italy’s risotto? Or something else entirely?” Follow-up tweets will share examples from Savoryy’s team members (e.g., “Our founder swears by Ethiopian injera when she needs a pick-me-up!”).
Image Idea: A collage of comfort foods from different cuisines (e.g., pho, lasagna, dumplings). Include text overlays identifying each dish.
Hashtags & CTA: #CulturalBites #ComfortFood | CTA: “Reply with your favorite comfort food—we might feature it next!”

Post #5: Branded Hashtag Campaign – Share Your Cultural Bites!

Platform: Instagram (Carousel Post) + Stories Highlight Creation
Topic: Launching a branded hashtag campaign encouraging followers to share their own cultural food stories using #CulturalBites and tagging @Savoryy.
Content Summary: The carousel will explain how followers can participate by posting photos or videos of dishes that represent their culture or personal history. It will feature examples from Savoryy’s team members as inspiration (e.g., one slide might show someone sharing their grandmother’s tamale recipe). Stories will highlight user submissions over time as part of an ongoing series.
Image Idea: Carousel slides featuring diverse dishes paired with short captions about their cultural significance (e.g., “This tamale recipe has been passed down for generations in my family”).
Hashtags & CTA: #CulturalBites #SavoryyStories | CTA: “Share your story with us using #CulturalBites—your dish could be featured!”

Disclaimer

Savoryy is a fictional company created solely for the purpose of this mock sample in a professional portfolio. Any resemblance to actual companies, organizations, or entities is purely coincidental. This content is intended for illustrative and creative purposes only.