Food & Culture Social Media Posts Brief

Industry: Food & Culture
Mock Client: Savoryy, a multi-platform culinary experience featuring a podcast, blog, and recipe videos
Content Format: Social Media Posts
Title/Topic Idea:
"Cultural Bites: Stories, Flavors, and Recipes from Around the World"
Target Audience:

• Food enthusiasts, home cooks, and cultural explorers aged 18–45
  
• Social media users keen on discovering diverse cuisines and personal food narratives
  
• Individuals interested in multimedia culinary content

Primary Purpose:
Engage and expand an online community around Savoryy’s comprehensive culinary experience

• Drive cross-platform traffic to the podcast (stories behind recipes), blog (personal narratives), and recipe videos (step-by-step guides)
  
• Spark conversations by sharing culturally rich, visually appealing food stories

Key Points to Include:

• Highlight Savoryy’s multi-platform approach with a focus on:
  
  • Podcast: In-depth stories behind food recipes
    
  • Blog: Personal narratives and experiences behind recipes
    
  • Videos: Step-by-step recipe guides with engaging visuals
    
• Series of 3–5 posts, each spotlighting a different element of the Savoryy experience
  
• Use of vibrant imagery or short video clips
  
• Incorporation of branded hashtags (e.g., #CulturalBites, #FoodStories, #Savoryy)
  
• Clear calls-to-action (e.g., “Listen to our latest podcast for the full story,” “Read the inspiring blog post,” “Watch now to learn the recipe”)

Tone & Style:
Casual, engaging, energetic, and visually descriptive—ideal for sparking conversation and fostering cultural connection.