Post #5: Branded Hashtag Campaign – Share Your Cultural Bites!

Post #5: Branded Hashtag Campaign – Share Your Cultural Bites!

Platform: Instagram (Carousel Post + Stories Highlight Creation)

Caption:
"Your food stories deserve to be celebrated! 🌍✨

We’re launching #CulturalBites, a campaign to spotlight the dishes that connect YOU to your culture, family, and memories. Whether it’s your grandmother’s tamales, your dad’s biryani, or a recipe you’ve perfected yourself, we want to hear it!

Here’s how to join:
1️⃣ Post a photo or video of a dish that represents your culture.
2️⃣ Share its story in the caption—what makes it special to you?
3️⃣ Tag us @Savoryy and use #CulturalBites for a chance to be featured!

Let’s build a community of food lovers who celebrate the flavors that bring us together. 💛

#SavoryyStories #FoodStories #CulturalBites"

Carousel Slides:

• Slide 1: A vibrant photo of diverse dishes from around the world with text overlay: “What’s YOUR cultural bite?”
• Slide 2: Instructions on how to participate (as outlined in the caption).
• Slide 3: Examples of dishes shared by Savoryy team members with short captions (e.g., “This tamale recipe has been passed down for generations in my family”).
• Slide 4 (CTA): Text overlay: “Tag @Savoryy and use #CulturalBites—your dish could be featured!”

Stories Highlight Creation:
Create an Instagram Stories Highlight titled “#CulturalBites” to showcase user submissions over time. Start with an introductory Story explaining the campaign and include early examples of submissions.

Disclaimer

Savoryy is a fictional company created solely for the purpose of this mock sample in a professional portfolio. Any resemblance to actual companies, organizations, or entities is purely coincidental. This content is intended for illustrative and creative purposes only.